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Sonova Japan hosts baseball event to raise hearing loss awareness

Sonova Japan teamed up with the professional baseball team, the Saitama Seibu Lions, to host the event Phonak x Lions Kids Special Day in Tokorozawa City, Japan.

The event was attended by over 49 children with hearing loss and other disabilities plus their families. Sonova Japan brought along the Phonak mascot Leo the Lion and the Saitama Seibu Lions Mascot, also named Leo, joined for the event of baseball fun and hearing loss awareness. 

The theme of the event was “breaking barriers” as the Lions and children wanted to show to others that hearing loss doesn’t hold them back. 

Sonova Japan follows the motto, “we aim to make a world where people don’t feel a hearing barrier.” 

This motto combined with the baseball team’s motto “support the kids’ dreams by baseball” made for the perfect event to support children with hearing loss. 

Hearing loss awareness activities

The event started with a welcome ceremony in sign language. The kids also got to participate more by giving a bouquet to the Lions player, Haruka Yamada, before the game. Haruka Yamada also has a hearing loss, which made the event more special to him. 

Read more: 4 deaf baseball players you probably didn’t know about

At the actual game, 27,049 people attended and received a green bracelet to wear, which represented hearing loss awareness.

Sonova Japan

The kids also created their own signs for cheering and spreading hearing loss awareness. 

“We hope people who having a hearing loss don’t feel that they have limits and always try something new!” says Goji Tomoko, an employee at Phonak Japan.

Overall, the event was a success and the kids had a blast. You can see more about the event on the Phonak Japan Instagram!

What hearing loss awareness events do you like to attend? Let us know in the comments!

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The HearingLikeMe editorial team includes Jill von Bueren, Kirsten Brackett and Lisa Goldstein.
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The HearingLikeMe editorial team includes Jill von Bueren, Kirsten Brackett and Lisa Goldstein.