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Pixar shows inclusivity with cochlear implant in ‘Toy Story 4’

cochlear implant in Toy Story 4
Pixar Animation Studios took a step toward inclusivity in their newest movie, “Toy Story 4,” where they feature a little boy wearing a decorated cochlear implant. 

The deaf and hard of hearing community was thrilled to see hearing technology, in a sneak clip that was released from the much loved Pixar movie series.

 

 

More technology representation needed in other movies

The last time we saw hearing technology featured in a Pixar animated movie was in the movie “UP.”

It was a brief scene, but the main character, an elderly man named Carl Fredricksen, turns off his hearing aid to mute the talking of another character. This scene, however, portrays a common misconception that hearing aids are devices for the elderly.

Inclusivity in ‘Toy Story 4’

By showcasing a cochlear implant on a child in the new film “Toy Story 4,” Pixar shows viewers that children also have hearing loss and wear hearing technology. According to the National Institute on Deafness and Other Communication Disorders, about 2 to 3 out of every 1,000 children in the United States are born with a detectable level of hearing loss in one or both ears.

Through representation from large media companies such as Pixar, which is owned by The Walt Disney Company, deaf children will see that their hearing loss doesn’t make them an outcast from an abled world, but rather reflects the diversity that exists in the real world.

Read more: Artist reimagines Disney princesses, superheroes with hearing aids

Phonak employee, Alice Alkins, explains why this representation is so important.

“One of the key challenges in our industry is the low uptake of hearing aids for those who need them,” says Alkins. “A major factor in this is the stigma around it, and the inclusion shown by Pixar in this film is an important step towards normalizing hearing loss and hearing aids. It’s exciting to see this positive move from such an influential company like Pixar.”

We look forward to seeing which companies will follow Pixar’s footsteps.

Have you seen other movies with hearing aids or cochlear implants featured? Let us know in the comments. 

Kirsten Brackett
Author Details
Kirsten is the managing editor of Hearing Like Me. She has a moderate hearing loss and currently wears Phonak Audéo B-R rechargeable hearing aids.Outside of working for Hearing Like Me, she can be found exploring new cities, trying out new recipes in her kitchen, or hiking. She loves learning about different cultures and languages.
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Kirsten Brackett
Kirsten is the managing editor of Hearing Like Me. She has a moderate hearing loss and currently wears Phonak Audéo B-R rechargeable hearing aids.Outside of working for Hearing Like Me, she can be found exploring new cities, trying out new recipes in her kitchen, or hiking. She loves learning about different cultures and languages.
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