American actor Chris Pratt posted an Instagram video on Thursday, advocating for closed captions to be an option for all Instagram videos.
The video was a part of an apology post to those he offended when he posted a previous video asking his followers to turn up the volume and not just read the subtitles.
In his first post, the Guardians of the Galaxy actor had the intention of capturing the attention of his audience, so they would watch the video and digest the information relayed to them. However, he quickly learned from comments that he was offending the deaf and hard of hearing community.
“…I realize now doing so was incredibly insensitive to the many folks out there who depend on subtitles,” Chris said in his appology. “More than 38 million Americans live with some sort of hearing disability. So I want to apologize.”
He mentioned that he knows hard of hearing people and said, “in the future I’ll try to be a little less ignorant about it.”
In addition to writing out his apology he also signed his apology in his video.
Now that the importance of closed captions has been brought to his attention, Chris also questioned why Instagram doesn’t have an on/off option for closed captions. He told Instagram that there is no excuse for not having the option and they need to get it on the app now. He included the hashtag #CCinstanow.
Instagram is just one of many technology apps that users, especially those with hearing loss, could benefit from closed captioning. Social media platforms are getting better with adding closed captions to videos, but a problem still remains.
Read more: Deaf YouTuber begins campaign for better captions #nomorecaptions
As Chris mentions, what matters is that there should always be a closed caption option for all videos.
Do you rely on captions on social videos? Let us know in the captions, or share your opinion about why closed captions matter to you by using the hashtag #CCinstanow on Instagram.